Friday, June 13, 2008

SEO H1 Tags

This SEO tip moved my website 300 places on google.com.au

Some search engines will give words found in the “H1″ tag a boost in relevancy. The H1 tag is used to specify page or topic headings. The problem with the tag is that it’s often too big and ugly to use very much. In most browsers H1 is an oversized font that often looks out of place on a page.
The good news is that there is a clever way you can get the best of both worlds by using Cascading Style Sheets (CSS). With CSS, you can specify that the browser display the H1 tag or other tags on your page anyway you please. This is great since you can get both a boost in relevancy and get better control of your page’s appearance in one easy step. How?
In the area of the page, put the following STYLE lines:



The above will force all H1 tags on the page to use a 12 pt Arial or Helvetica font in black text. You can adjust the point size or font to whatever values look best on your page. By using this CSS tag, you are free to use the H1 tag on ALL your pages to gain extra relevancy WITHOUT sacrificing the look of your pages. Since many engines give more weight to keywords that appear within H1 heading tags versus the regular body text, this is one tip you’ll definitely want to implement today!
or

H1 {
font-family: Verdana, Arial, Helvetica, sans-serif;
font-size: 12pt;
color: #000000;
background-color: #ffffff;
}

or

h1, h2, h3, h4, h5, h6 {
color: #000000;
font-size : 12px;text-decoration: none; font-family: arial, helvetica, sans-serif;}

Page Title SEO

You have your site all setup but no-one is visiting! That is where you need SEO - search engine optimization. You can pay money to a SEO expert but it is also possible to do it yourself, FREE.

There is much debate about whether the domain name should include one of your main keywords. I look at it as another little plus in our SEO plan. So if you have a domain name without one of your main keywords you can still use these tips.

We are using our other site www.zipposuperstore.com as an example.

So we have our three popular main keywords for our zippo store:
zippo lighters
zippo tricks
zippo collections

If you look closely all contain the word “zippo”. This is to make things easy when we look at off page ranking, which we will talk about in future blogs.

First thing we need to look at is the page title. The page title should only include our main keywords. Try not to use too many words as Google will give more weight to each of your keywords and you will rank higher.

Please, the page title should not say, “Welcome to our website”. Also do not use say ” zippo lighters and zippo tricks and zippo collections”. Though the last does contain our keywords it does looka little long.

So we will shorten it by doing this “zippo | zippo lighter tricks | collections. Notice We took out the “ands” and replaced them with a “|”. Also only used “zippo” twice for keyword densitity. When possible always combine your keywords to cut down on the total number of words used in your page title. When google looks at our title it will see all 3 of our keywords.

Next SEO blog we will look at ways to boost your ranks by nearly 300 pages by using one simple method.

Keyword SEO

We shall use our sister site www.zipposuperstore.com to show you how easy SEO is, and that it can be done free. Zipposuperstore.com is an Australian site, but these tips can be used globally. Australian customers are our main focus, so we will use the stats from Google.com.au for our main keyword, zippo. As of 18/01/08 there are 28,700,000 pages listed, so if we want to rank on the first page for this targeted keyword we need SEO. First thing you need to do is find which keywords are being searched for. The two keyword research tools we use are:

http://inventory.overture.com/ ( when it works )
and
http://tools.seobook.com/keyword-tools/seobook/index.php

Searching zippo on these sites, gives us these following most popular searched keywords: zippo, zippo lighters, zippo tricks and zippo lighter tricks. These are the keywords we want to target. But other searched for terms are collections, faqs and collectors, so we will want to use these keywords too. This will improve keyword densitity, which we will explain in future blogs.

Keywords of single words is useful to attract the general audience and helps in getting high ranks,if the web site is new. Keywords of single words should be used more in the root level pages or top level domain pages. This is because these pages are the ones that attract the general traffic & are generally the pages which do not specify specifics. Hence single word keywords based on themes can be targeted for on these pages.

Keywords of multiple words are useful to attract a targeted audience, therefore should be used topic wise for each page according to subject of that web page. Relevant set of Keywords should be use in Title tag, Header Tag, Meta tag, Body tag, Alt tag, Anchor tag, Comment tag and in the url of that specific web page. Use underscore or hyphen to differentiate Keywords. These keywords are normally targeted upon in deeper level or sub directory level pages.

Keywords based on theme is useful to attract targeted audience therefore they are strongly recommended to be used. Typically, although it is not a hard and fast rule but in theme based keyword we use general keywords in root level and uses specific keyword in directory level.

Overall one can safely say that in keyword targeting one uses a dart board strategy. Wherein the smallest circle attracts your core audience & hence should have theme oriented multiple word keywords. As we move up on the theme (dartboard) the circle ( traffic) tends to get larger & the keywords tends to get simpler( singular) even though they are theme based.

Keywords and keyphrases used in domain names & urls of directory pages is also a factor in Search Engine Optimization (SEO) as well as it helps to inform the targeted audience, about the sites content. Therefore, special care should be exercised in choosing a domain name. All the search engines start reading each web page with its respective domain name.

Having said that, let me add that there is a raging debate amongst the seo community to determine the exact importance of keywords in the domain name. One camp believes that it is hugely important to have keywords in domain whereas the other maintains that brand building domain name is more important than keywords incorporating one.

When Keywords and Keyphrases are used in a Domain name then its called Keyword specific domain name. Keyword in the domain name to my mind has one advantage: It is better to have a keyword domain name for it is worth remembering that most of the people link to you using your URL. If your URL has the keyword or the keyphrase then you are automatically using the keyword in the very important anchor tag.

So please subscribe to our RSS feed to keep up to date with our SEO tips.

SEO Basic Tips #1

I look at a lot of sites on a daily basis. There are a lot of common problems I see on sites. Some people may have tags set-up improperly or use tags that have no real purpose. I have compiled a list of the 5 top do-it-yourself SEO errors. It’s safe to say that many do-it-yourselfers may have at least one of these errors on their sites. These should help you omit these often costly mistakes and pull you up in the ranks.

1) Keyword tag – A keyword tag is for keywords, but not for any keywords. You can’t just stuff this tag with keywords that your entire site is related to. The tags should reflect keywords only on that particular page; not the entire site and not every keyword you think your site might be searched on. Also, you should have no more then 20 words in the tag. You should not repeat any word more than 3 times. If you sell tickets, for example, don’t write: Broadway tickets, circus tickets, hockey tickets, boxing tickets and so on. Do use Broadway, circus, hockey, boxing, tickets and so on.

2) Abstract tag – It is sometimes used as a replacement for or combined with a description tag. However, more and more people are using these to stuff keywords. Search engines like Google are interested in what is on the page. More specifically, what visitors can view. In my opinion, the abstract tag has no place on a site.

3) Description Tag – The whole point behind this tag is to describe what the “page” is about. Keywords related to the page should be implemented as well. The limit on words should be 20 – 25. I see many website owners stuffing this tag with keywords, or having a description that is entirely too lengthy. Stay within these guidelines and you will be fine.

4) Title tag – This, to me, is the most important tag. This is the first tag the search engine reads. It tells the search engine what the” page” is about. Don’t put your web address here. Do not add your company name in the beginning of this tag either. It should not exceed 60 characters.

5) Content- If you notice, I have been commenting on relevancy to the “page”, not your overall site. Each page has it’s own keywords. Tag the title tag, description and keyword tags. All of these keywords should be the same. Add them to your content as well. Now your page should be fairly well optimized.

Why do sites fall short? Simple, content is not optimized. Search engines are, for the most part, pretty basic. You type in a search term and it retrieves sites containing those terms while also taking a few other factors into account. So, if your site doesn’t have these terms, how will you be found? You won’t. Over do it with keywords and you will experience the same result, but for different reasons. Sometimes reading everything about SEO can be bad. Trying too many tricks, tips or methods is like too many cooks spoiling the soup. In the end they can do more bad than good. These are very basic rules that should be followed by all. In, doubt? Always consult or hire an SEO professional.

Basic SEO

You can achieve high rankings and even have your website listed on pages 1 or 2 on Google for your main keywords simply by applying certain rules.

The one i think about most is… How can i help the search engines provide relevant search results!

While I am far from being an Search Engine Optimization ( SEO ) expert, i am just sharing experiences here, I’ve achieved some fantastic results by following these basic rules and without resorting to any ‘tricks’. More importantly, these are rankings that will last.

Please i am not suggesting you shouldn’t learn about SEO or use genuine search engine optimization software that helps, you should. But as usual i will try do this all free, as i have done on our site and will show you links to the websites we use for our search engine optimization a bit later.

You do not need to spend any money on SEO ebooks or other programmes when it is all available on the net free!
SEO can be done FREE, it just takes a little time and patience.

Sometimes SEO can even be fun, especially when i am spying on our competiors to see what they are doing.

Here are our rankings for our some of our main keywords

Google.com.au as of 28/12/01

zippo: rank 7 out of 28,600,000
zippo lighters: 3 out of 139,000
zippo tricks: 11 out of 42,500
zippo lighter tricks: 14 out of 36,500
zippo collections: 2 out of 147,000

On google.com

zippo: 42 out of 28,600,000
zippo lighters 18 out of 137,000
zippo tricks: 15 out of 42,600
zippo lighter tricks: 11 out of 36,800
zippo collections: 7 out of 147,000

While these are not exactly earth shattering results i think it’s not a bad effort for a first time website and done totally FREE. In the next few blogs i will be revealing all my secrets.

So please, check back and let me know your opinion on our SEO tips, how these tips have worked for you or maybe let us know about your search engine optimization tips

Adsense New Pin Details

Got a big scare today with Google Adsense. Logged into my account And i saw this pink box saying “Your payments are currently on hold. Action is required to release payment. “.

With all the posts in webmaster forums i see of accounts banned, i didnt even read the notice properly and thought my account was banned.

After reading the more details part, i found out its on hold till i enter my pin number. But i only have $30 in it and they usually send it when you reach $50. That got me thinking some more.

So, off to read Google Adsense TOS again. Guess what i find?

This is from the Google Adsense site: ( link below )
When will I receive my PIN?

Once your account balance reaches $10, your Personal Identification Number (PIN) will be generated and sent via first class mail within 3-5 days. You can view the date it is generated by clicking the Please enter your PIN link on your Payment History page. After your PIN is mailed, you should expect it to arrive within 2-4 weeks, but it may take longer to reach you depending on the postal service in your location.

WOW! Google Adsense has changed the amount when you receive your pin.

Google Adsense Themed Ad Units

What are Google Adsense themed ad units. Simple. They are ads that have special colors and graphics to celebrate the season! For instance, you might see your ad with orange print with a picture of a black cat for Halloween. How about red print with a green mistletoe for Christmas?

The themed ad units are specifically tailored to users in the appropriate locations as determined by their IP address. For instance, a user in the United States might see colors and graphics appropriate to the Fourth of July while users everywhere could see colors and graphics for New Years Day.

Again, it’s your choice and your page. You can turn Themed Ad Units on or off by yourself. Just log in to your account, go to the My Account tab. On the Account Settings page, scroll down to the Ad Type Preferences section and click Edit. You can now enable or disable the Themed Ad Units. Click save changes and Voila! Your selection will apply to all your Google Adsense Ads.

So give it a go and let us know how things went. Just leave a post in our comments section.

Making money online with Adsense

I would like to know how to make money online with Adsense, will it help me to buy Google Adsense e-books and reports?

As with any money-making venture, there are pitfalls, pros and cons and some outright cons. As popular as Google Adsense has become, it’s no surprise there is a wealth of information for sale.

The fact is Google Adsense will tell you everything you need to know – for free. They have a support site that covers virtually everything you would need to know about the program and experience will teach you the rest, There are a lot of people online who will gladly answer your questions for free and there are many forums where you can post questions. You can even email the Google Adsense Support Staff if you have questions that their Support Site doesn’t answer.

Experience will probably be your best teacher anyway. And the good news is the Google Adsense program makes that experience painless in that you have nothing lose. So just take a chance on yourself for now. Learn everything you can to maximize your earning potential. But i shall reveal what i think is the best Google Adsense tip out there and the end of this post.

In my opinion the best tip is NEVER click your own ads, but since we wants visitors to our site to click the ads i needed help. One day i searched everysite i could find for the keywords Google Adsense and i happened to search youtube.com. I found a few videos from Joel Comm.

I actually watched 6 of his videos straight and his tips on Adsense Secrets totally changed the way i looked at making money online. Joel presented the Adsense program in an easy to understand relaxed manner, and the way he explained how to make money online with Adsense, i felt like a beginner, even though i had been using Adsense for 6 months. To be honest i had only made $20 in 6 months, but now that figure is almost $5 a week.

All it took was a bit of my time watching the videos and implememnting the changes. The changes actually worked within days. BUT!! You need traffic to your site. So please, sign up to our RSS service, and in up coming blogs i shall be explaining ways i have driven traffic to my site and methods of tracking different Adsense ads. All methods and statics shall be revealed!

Google Adsense

How Does Google Adsense Program Work For Webmasters Wanting to Earn Income?

Advertisers pay Google when someone clicks on their ads which are placed on pages that contain text. For example, if you write content about dogs, you will likely see ads from pet shops and/or trainers on that page. When someone clicks on those ads, the advertiser pays Google and Google pays you. Of course, the advertiser is hoping the person that clicked on the add will actually purchase the product or whatever they’re offering.

In fact, Google is very strict about the integrity of this process. You are forbidden to click on your own ads. If you do, your Adsense account will be terminated and you might never get it back. You are also prohibited from asking others to click on “your ads”. It makes sense. Why would advertisers want to pay just so your friends and family could click on your ads when no one is really interested in dogs or subject of the ad.

The good news is that it’s not necessary to “cheat.” Google Adsense is so easy you’ll make more money just going by the rules. Have or write interesting content that will turn up in search engines and you have “targeted” the right people to read those ads. Just think, somebody in Texas hires a dog trainer and you get a commission!

What Not to Tell Others About the Google Adsense Program – The Most Important Rule

Sympathy only goes so far. Not only is it against the Google Adsense Program Policies but if you rely on friends and family members to click on your ads instead of diligently working the program, you’re cheating yourself – and the Google Adsense Program.

The “help me out” wail may work when your kid is selling outrageously expensive candles for the end of the year school party but it has no place in the Google Adsense Program.

Besides, if you’re asking people to click on your ads, that means you’re not optimizing your site for valid clicks as well as referrals. Use that same energy to polish your content and your site. When family and friends ask what you’ve been up to, you can proudly show them your hard work. When they see how excited you are, you’ll see your referral revenue go up.

Adsense Tips

Google Adsense is a fun and easy way to make extra money. It’s important to follow the rules though as Google is serious about the integrity of this program. Not following the rules could result in your Google Adsense account being terminated. Here are a few Don’ts for using the program:

DON’T

Never, ever, ever click on your own ads. Google Adsense makes it very clear this won’t be tolerated.

Don’t ask your friends and family to click on your ads. Rather, earn money by referring them to the Google Adsense program.

Don’t participate in the Google Adsense program strictly for the money. This is not a get-rich-quick scheme. It will take time and hard work to make a profit.

Don’t worry if you don’t understand everything the first day. Although the Google Adsense program is extremely user-friendly, it may take a little time to integrate all the facets of the program. Be patient and above all, have fun!

Hopefully, these helpful tips will ease you into using the program and help you avoid mistakes that could possibly cost you a lot of time or money.

BuyPixAds.com

This is phase 2 of my evil plan to take on the smaller banner exchange sites. I have just started a new website called www.buypixads.com

This takes my total number of sites to four, with Zipposuperstore.com, AdsenseAddict.com and WebBannerz.com being the other three.

Obviously my main focus is to make money online, but here at AdsenseAddict the goal is to help others not only earn money online but also help them find ways to market and advertise their site and attract quality visitors.

WebBannerz.com was phase one of my plan to help people advertise their site using banner exchanges. But as you know there are a lot of free banner exchange sites out there, but i felt most lacked something.

That is where BuyPixAds.com is different. I call it Unconventional Advertising - The Pixelated Advertising Site. You purchase pixel ad space on our home page and the price is calculated on the number of pixels your logo or banner occupies.

Don’t worry, it does not cost $1 a pixel or anything crazy like that. We are charging $0.02 per
10×10 pixel block. So for example if you would like to purchase a 125×125 ad space, it would cost just under $3US per month.

It works out to be less than 10 cents a day! So if you are looking for a different way to advertise what have you got to lose.

The following sizes are accepted, 100×100, 125×125, 200×200 and 468×60 logos or banners. Prices are per month. And please no porn or nudity pictures.

Besides the benefit of gaining traffic when submitting your logo or banner, you can specify a title and alt tag value for your site so hopefully BuyPixAds.com will also help improve your rankings with search engines as all links will be counted as backlinks to your website or blog.

About Bidvertiser


In 2003, Bpath spotted the need of website owners to sell their ad space directly to advertisers, overcoming the disadvantages of automated systems, like Google's AdSense and Overture' Content Match, where neither the advertiser nor the publisher has any control of the advertisements' quality, pricing and timing. Bidvertiser On-Site Bid Per Click offers website owners with the ability to sell their ad space, automatically, to the highest bidder, on a price-per-click basis, where the price is mostly effected by the quality and popularity of their website. Advertisers can place ads directly on sites of their choice and pay only when a visitor clicks-through their site. Bidvertiser serves text ads in all types of standard ad units, including banners, buttons, skyscrapers and inline ads.

Network Standards
Bidvertiser has strict guidelines for its participating publishers and advertisers. We manually review each website and ad to ensure our publishers the highest yielding ads, and the best conversion rates for our advertisers.

About Bpath
Since 1997, Bpath has been providing its services and tools as private labeled add-ons to the leading web hosting and domain registration providers. Bpath’s private labeled website tools leverage any web hosting or domain registration platform by expending its offering while generating new and stable revenue stream. Bpath provides its services to a loyal audience of more than half a million webmasters and thousands joining daily. Over 80% of Bpath’s customers are small business owners that are using the services through one of its partners. Bpath is privately owned by the management team. The management team has had over 10 years of experience in the internet market, and have managed to use the ups and downs of this industry to strengthen Bpath and make it a leader in its field.